Untitled from Media Group on Vimeo.

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Sunday, 10 October 2010

Target audience


Now that we have identified our song it is important to identify our target audience so that we can design our video to suit them. Using the website UK Tribes we have identified our audience as the Urban tribe. These people fit into the Rap/R&B audience and are likely to follow the music. The website has enabled us to get a lot of the necessary information about our audience such as a description of what makes them tick, as well as what else they consume (left)

About Urban Music

Urban music is the most pervasive and influential genre in popular music, topping the charts around the world and sound-tracking the lives of many different Tribes.
The Urban segment creates and dictates tastes, Other tribes such as the Blingers, Get Paid Crew and Trackies also follow the Urban music culture, and will make up a segment of our audience so it is worth knowing something about them:

Trackies - are enthusiasts who don’t produce but enjoy consuming music and film with their friends. Their hooded tops are intimidating but their conversation is friendly, open-minded and laid back.

Blingers - are preoccupied with US music and icons, and spend big on label fashion. They are sometimes mocked, but everyone has a bit of Blinger in them.

Get Paid Crew - are a brash version of the traditional working classes, unashamedly driven by money but proud of their urban background.

DIYers - have identified the core of their lives, understanding their own culture and making music and media for themselves, with a lively local market and occasional global break-outs.


These tribes our likely to see our video in places like Youtube, Facebook, radio stations such as Kiss 100 and music channels such as MTV Base. Other videos that would be on these chanels are things like 'Written In The Stars' by Tinie Tempah, which I have analysed and identified popular conventions, so If we follow these conventions we should produce a video that fits the audience we are aiming at.

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