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Saturday, 9 October 2010

Our Pitch


Our idea needed the approval of our Media teacher before it could be created. So we designed a presentation to put forth our idea. The content of this presentation was similar to this:


Why did we choose this song?
We decided to choose Drake and Alicia Keys ‘Fireworks’ as it is the type of music genre we have in our playlists. We believe the song is up to date and we will enable our target audience to relate to the videos storyline as well as the lyrics. The big advantage of our song is that the song doesn’t have a genuine video, this allows us our own unique interpretation. After intense study and scrutiny of many songs, we believe as a group that we can produce good work around this song.

Drake and Alicia Keys- Who we have in mind?

As a group we believe that Remi (pictured below) would be the perfect performer to fit the role of Drake in our video. Remi himself has very good singer, which we believe will enable him to mimic Drakes vocals to a high standard. Remi also falls into the urban category via the music he listens to and the way he dresses. We believe these factors maintain the continuity of the performer and the performance.

Themes!

· Love- Romantic emotions will be the key factor in this music video. The video will explore the ups and downs of success.

· Money- How wealth can get you in more trouble then its worth.
· Fame- How an individuals status can effect their normal lifestyle.
· Reconciliation- Realisation that the relationship is the best thing for them.
· Loss- How a partner copes after an emotional argument/ disagreement.

Verse 1- In verse one we plan to concentrate on showing the audience of the relationship between the two performers via emphasising romantic gestures. Such Ideas for this section are:

· Drake buying Alicia Keys expensive flowers/ emphasis on the cost- ‘money just changed everything.’
· Inseparable- always linked together/ embracing.
· Walking through a London park.

Verse 2- In this verse we plan to show that even the best relationships can fall apart via a disagreement or different point of view. Such ideas for this section are:

· Emphasis on an argument between the couple/ very emotional disagreements.
· Deliberately staying away from each other/ although longing to be together again.
· Idea of using ‘fireworks’ as a metaphor for a troubled mind.
· Contemplation of what has occurred and how they should act now.

Verse 3- In this verse we plan to play emphasis on the reunion/ making up of the couple at the fireworks in London. Such ideas for this section are:

· An emotional phone call (shown by facial expressions).
· Making their own way to a decided location (London South bank- on the river).
· An emotional embrace while the fireworks are going on.
· Idea of using ‘fireworks’ as a metaphor for the troubles leaving you.


Chorus- When listening o the chorus, a piano is being played; which we will have Alicia Keys playing. We believe the best way for the chorus to be portrayed in the video is that in cuts and overlays to and from the storyline. Drakes section of the chorus will show him dominantly performing solo while briefly showing what’s happening to Alicia Keys. In Alicia Keys section the same will work vice versa.

Locations!

We think that the South bank/ Hyde Park area of London would be a good place for the artist to roam. These are the kind of locations we will be looking for in various shots.
We will want the video to finish on the couple making up, this would be done ideally with a backdrop of fireworks.

Inspiration!

In 'Dead and Gone' by T.I and featuring Justin Timberlake, the video is composed two elements. Many of the shots are of artists in a fixed location in the present day, and the remainder are flashbacks and pictures that amplify the lyrics and tell a story. The flashbacks are sometimes frozen into pictures creating a professional effect and helping draw focus to particular parts of the flashback.
We will likely break our own video down into present day and flashbacks. It is a possibility that we may use the picture freezing seen in 'Dead and gone'.
Due to the lyrics of 'Fireworks', we think that a video should be centered around a narrative of a break up between the artist rapping and the one singing the chorus. We are thinking of using flashbacks to show stages of the break up with a possibility of freezing the picture as seen in the above video. The present day shots will show the rapping artist alone and walking around, deep in thought in some shots and rapping in others. A video that has a good example of someone walking around alone is 'Emily's Heart' by Jamie T. In this video we see shots of a child walking around as though doing some soul searching. Our group could look in detail at elements of the video and transfer the good aspects into our own work.

Why can we make this work?

As more than capable media students we believe we need to push ourselves in order to achieve the best results. Each member of the group brings their own individual abilities and contributions to the work and with the joint expertise of all we know that we will produce top quality work.


Idea Approved!

Our idea has been given the all clear and we can make a start on planning and get ready for production.

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