Evaluation - Question 3

What have you learned from your audience feedback?

A music video is judged on how the viewer responds to it. It is created for a specific target audience, so it is logical to ensure we receive feedback from the said audience when making our video. After gathering a number of individuals within the bracket of our audience to view the rough cut of our video, we collected their critical feedback. Each person viewing the rough cut was given a small piece of paper and asked to write their opinions on our video and sugest areas that could be improved. Here are the slips returned to us:

We noticed that alot of the people who watched the video had observed problems in lip syncing, both from our actor and from our timing with the music. These problems were corrected by using different scenes over areas of poor miming from our actor (as we filmed each verse several times in several locations) and by reshuffling the video on final cut so that is synced with with the music better.
Another problem people spotted was the fact that the burning scene at the end, while many said it was good, had no real relevance to our video. To fix this, we added two new scenes, one with a picture of the girl, in which it is clear there is a history between the two, and another in which we see Remi (our actor) striking a match and setting the picture on fire. Paried with the stamping of the framed picture earlier, we hope we have made it clear that he is angry with this girl and that there is a complex history between the two.
Finally, many people noticed that the scene in which Remi drinks vodka is not very realistic, as it is clear that he does not actually drink it. Unfortunately, we are unable to fix this at this late stage as we no longer have the resources we need to do so.

Finally, we interviewed a section of our target audience to see what they thought of our final work. here is is: