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Wednesday, 15 December 2010

Filming Schedule


Above is an estimation of our shooting schedule. Obviously, there will be unforeseen circumstances in which factors such as weather and group availability will hinder our ability to follow this schedule religiously. However, these are the days we intend to film the bulk of our footage.

Tuesday, 7 December 2010

Risk Assessment

Risk Assessment

1. What potential hazards will be encountered?

· Glass- In our video we plan for our artist to smash a photo frame containing the image of the girl who broke his heart. Therefore, the actual process of smashing it may cause glass shards to fly off and hit someone or scatter around the area we are videoing in.

· Fire- We also plan to burn an image of the artists love interest in our video. This process will involve the use of flammable products such as lighter fluid and fire lighters; possible burn injuries may occur whilst lighting the image.

2. How will these hazards be prevented?

· All footage will be filmed from a substantial distance. In the case of the smashing glass, this will be carried out in as minimal ferocity as possible in order to prevent shards flying in an uncontrolled manor. Glass shards are extremely sharp and dangerous, these could be hazardous to any one of the group and mainly the actor.
Also, sheets will be put down surrounding the area to prevent the glass being left behind once the filming has been done.

· Again all footage will be filmed at a substantial distance in case large flames are produced. when lighting the image protective gloves will be worn and the surrounding area is fire resistant.

3. What potential location hazard(s) will be encountered?

· Filming in multi-story car park- In our video we will have footage of our artist on the top floor of a car park. vehicles will constantly be on the move around our filming area. Also we will be filming at the edge of the car park in order to gain some perspective of being up high; therefore there is a rather large drop over the edge.

4. How will these hazards be prevented?

· We will be cautious at when we use the car park, setting up in areas where the cars cannot go. We will also make sure that our artist and equipment don’t get to close to the edge but still maintaining the perspective of height.

Monday, 6 December 2010

Magazie advert - research

Features of regular magazine poster adverts shown above. We need get an idea of how they look so we can create our own concept that fits our idea. Most of the posters looked at had their own unique design, with common features such as the artist name and album name. Many also had pictures of the artist. We will make sure our work follows this style.

Saturday, 4 December 2010

Digipak inside cover research


The left side will be open and therefore would normally have much more detail then the right panel as that will have the CD covering it most of the time. On the left panel there is normally have another track listing as well as having information about the writers and producers. At the bottom there also normally consists various music labels and logos.

Friday, 3 December 2010

Digipak research - Album artwork

Digipaks are a patented style of compact disc packaging. They typically consist of a book-style, paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD attached to the inside. Digipaks were among the first alternatives to jewel cases to be used by major record companies. Digipak-style packaging is often used for CD singles or special editions of CD albums.

An Oversight

Digipaks consist of either a triple layout (pictures below), or just the layout of a normal CD, only it is printed on this card rather than put into a plastic case. We will likely use the normal CD layout as more information and examples are available to us.


The most important feature of the digipak will be its front cover as this is the main artwork and everything else is designed to compliment it. Here are some examples of digipak and normal CD artworks in our hip-hop/urban genre, as the conventions and styles remain the same for each.


The most prominent feature of our genre's artwork is probably the use of simple font in capital letters. Other than that, there appears to be a large variation in the use of colour, images and styles. This is good because it leaves our group with a large area to work in.

The Back


The back of digipaks are usually much more simple than the front. They contain a simple image and a list of the tracks present, along with various credits to their partners. They maintain the same house style as the front.

Closer Analysis




Features of all digipaks

Parental Advisory notice

This had to be added as there is graphic content in the song we have chosen to work with. It is a compulsory feature of all CD artwork. We will need to find a place for it on our album cover







The Bar Code

A bar code is a machine readable representation of data, anything sold in a shop needs one, so our group will have to find a place for this on the back of our digipak







Record Label Logo

Many digipaks played host to the record label of the song they contain, our group will likely embed the 'young money entertainment' logo into our digipak













Recycling Logo

Many digipaks had this logo on this somewhere, most were in green but this black and white one would be more fitting to our scheme.


Wednesday, 1 December 2010

Digipak research - CD disc art

After looking at many examples of CD disc art in our selected genre, a feature that became clear to me was the simplicity of them, and fact that they all try to be unique, and have something different from the rest. They all look worn down and weathered, as this fits the urban music genre they belong to.


Almost every CD we saw was black in background, and had a lighter font. As in the case with 50 cent's CD, the bullet holes provided a direct reference to the overall theme of the album. Our group have notices that the CD we will make must conform to conventions of simplicity, dark background, worn-down look and simple, lighter coloured font. We could also add something unique to our album, such as a firework or hot-looking text.